A Practical Guide to SEO for Service Businesses

You don't need a huge marketing team to rank in Google. A focused content strategy, technical hygiene and a few good backlinks will outperform most of your competitors.

Start with intent

Find the questions your prospects type into Google before they're ready to buy. Use those exact phrases as your page titles and headings.

Fix the boring stuff

Page speed, mobile layout, descriptive alt text, a clean sitemap — none of it sounds exciting, but Google rewards sites that get the basics right.

Earn one good link a month

You don't need hundreds of links. One genuinely good link from a trusted site each month will move the needle for most service businesses.